TAM Out of the Box – Social and Cultural Challenges of TAM Measurement.
In bringing TAM to new markets the focus is often on technical and commercial challenges but there are significant cultural and social issues. In 2012 Emirates Media Measurement Company launched a Kantar-operated people meter system [...]
TAM fuera de la caja-desafíos culturales y sociales de TAM
In bringing TAM to new markets the focus is often on technical and commercial challenges but there are significant cultural and social issues. In 2012 Emirates Media Measurement Company launched a Kantar-operated people meter system [...]
La foto JIC
The industry talks about JICs, MOCs and other TAM ownership structures as models to follow in emerging and developing markets. But what are the common features and is there even such a thing as a [...]
3M3A: Negocio de nuevos medios y audiencias
New consultancy brings together experienced specialists with a focus on developing and emerging markets. Experienced auditor and consultant Robert Ruud and media project manager Christopher O’Hearn have announced the launch of a new consultancy business [...]
Tres cosas que aprendimos del RAMADÁN 2015
By Christopher O’Hearn (First Published in Broadcast Pro, UAE - August 2015) Lists are all the rage now so here’s my attempt at click-bait, also known as 3 Things We Learned from Ramadan 2015… Number [...]
3M3A: new media and audience business
New consultancy brings together experienced specialists with a focus on developing and emerging markets. Experienced auditor and consultant Robert Ruud and media project manager Christopher O’Hearn have announced the launch of a new consultancy business [...]