- Long experience with media measurement, central in introducing TAM and PPM meters in Norway. Cand.polit. from Oslo University. (Master of Social Science)
- Specializing in quant work and writing specifications for media measurement tender invitations.
- Extensive expertise in TAM audits and consulting globally since 2007.
- Experience: Tenders and briefs, advice and assessment including trials for online, TV and radio. Robert also has an advisory role to research JICS and bodies.
- Media research specialist with 30 years’ experience in media agency, adsales and audience measurement with specialties in Return Path Data, Pay TV and online panels.
- Active for many years in industry groups and governance, serving on JICs, technical committees and forums.
- Headed up the Research initiatives of DStv Media Sales and Multichoice, across sub Saharan Africa
- Bachelors degree in Social Science (Market research and Economics) Pietermaritzburg South Africa
- Experience in conducting in-depth sampling audits to test compliance to randomisation rules, as well as in ad spend verification systems
- Experience in conducting in-depth sampling audits to test compliance to randomisation rules, as well as in ad spend verification systems
- Established and led ‘tview’ in the UAE, the first large-scale TAM system in the Middle East as head of the JIC.
- Specialising in vendor proposals, contract and joint-venture negotiations, tender evaluations and governance.
- Experience in Europe, Asia, South America and the Middle East.
- Specialist work in the UK for BARB on projects covering metadata, evaluations and tenders.
- Masters degree in Project Management and Certified GDPR practitioner.
- Experience: TAM audits and fieldwork; Pay TV platform setup; major studio and facility construction and fitout; media business planning and consultancy; production and journalism.