Tribute to Our Founding Partner and Friend
With heavy hearts and profound sadness, we bid farewell to our dear colleague and founding partner, Chris O’Hearn. On the 31st of October, we [...]
3M3A is delighted to have won two recent audit projects after a tender process
3M3A is delighted to have won two recent audit projects after a tender process. TAM Ireland has commissioned a full audit of the Nielsen system [...]
Enfrentamiento
Encuestas telefónicas complejas automatizadas como alternativa a la investigación F2F Chistopher O’Hearn y Brenda Wortley 3M3A Cuando la crisis del [...]
Nielsen se adjudica la primera parte del concurso para renovar medición de audiencias de TV
Durante el primer trimestre de 2021 se dará curso a la segunda fase de la licitación, que hace referencia a la implementación de equipos [...]
Nielsen se adjudica la primera parte del concurso para renovar medición de audiencias de TV
Durante el primer trimestre de 2021 se dará curso a la segunda fase de la licitación, que hace referencia a la implementación de equipos [...]
New Zealand Print Measurement
Recommended by Robert Ruud from the PAMRO 2019 conference Provides an honest and realistic view of moving from traditional methodologies to digital Find [...]
Passive Mobile-phone Technology for Audience Measurement
Recommended by Brenda Wortley from the PAMRO 2019 conference Watch this space. Home grown African tech, taking into account many of the data [...]
Taking Ad Effectiveness from Emotive Impact to Real Impact
Recommended by Brenda Wortley from the PAMRO 2019 conference Interesting advertising segmentation and ad effectiveness model that has application in any market. Find [...]
TV programs‘ online viewing: breaking down census into target groups
Recommended by Brenda Wortley from the 2019 asi International Television & Video Conference TAM in the Czech Republic. Download the original presentation from [...]