Face Off
Complex automated phone surveys as an alternative to F2F research Christopher O’Hearn and Brenda Wortley, 3M3A When the COVID crisis hit [...]
Nielsen se adjudica la primera parte del concurso para renovar medición de audiencias de TV
Durante el primer trimestre de 2021 se dará curso a la segunda fase de la licitación, que hace referencia a la implementación de equipos [...]
New Zealand Print Measurement
Recommended by Robert Ruud from the PAMRO 2019 conference Provides an honest and realistic view of moving from traditional methodologies to digital Find [...]
Passive Mobile-phone Technology for Audience Measurement
Recommended by Brenda Wortley from the PAMRO 2019 conference Watch this space. Home grown African tech, taking into account many of the data [...]
Taking Ad Effectiveness from Emotive Impact to Real Impact
Recommended by Brenda Wortley from the PAMRO 2019 conference Interesting advertising segmentation and ad effectiveness model that has application in any market. Find [...]
TV programs‘ online viewing: breaking down census into target groups
Recommended by Brenda Wortley from the 2019 asi International Television & Video Conference TAM in the Czech Republic. Download the original presentation from [...]
3M3A: new media and audience business
New consultancy brings together experienced specialists with a focus on developing and emerging markets. Experienced auditor and consultant Robert Ruud and media project manager Christopher [...]
Television viewing: What’s really happening?
(Posted by Bruce Goerlich on his blog, Thought Lobs, on 23rd April, 2015) Original article What’s Really Happening with TV Viewing? A Second Look at [...]
The death of TV continues not to happen
The death of TV continues to be exaggerated. Every time a new study comes out and it shows some erosion of share of broadcast or [...]