Noteworthy papers2020-01-17T15:59:49+02:00
  • New Zealand Print Measurement

    Recommended by Robert Ruud from the PAMRO 2019 conference Provides an honest and realistic view of moving from traditional methodologies to digital Find out more about the PAMRO conference: pamro.org [...]

  • Passive Mobile-phone Technology for Audience Measurement

    Recommended by Brenda Wortley from the PAMRO 2019 conference Watch this space.  Home grown African tech, taking into account many of the data and mobile challenges on the continent. Find out more about [...]

  • Taking Ad Effectiveness from Emotive Impact to Real Impact

    Recommended by Brenda Wortley from the PAMRO 2019 conference Interesting advertising segmentation and ad effectiveness model that has application in any market. Find out more about the PAMRO conference: pamro.org [...]

  • TV programs‘ online viewing: breaking down census into target groups

    Recommended by Brenda Wortley from the 2019 asi International Television & Video Conference TAM in the Czech Republic. Download the original presentation from Nielsen. Find out more about the asi International Television & [...]

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