Face Off
Complex automated phone surveys as an alternative to F2F research Christopher O’Hearn and Brenda Wortley, 3M3A When the COVID crisis hit [...]
New Zealand Print Measurement
Recommended by Robert Ruud from the PAMRO 2019 conference Provides an honest and realistic view of moving from traditional methodologies to digital Find [...]
Passive Mobile-phone Technology for Audience Measurement
Recommended by Brenda Wortley from the PAMRO 2019 conference Watch this space. Home grown African tech, taking into account many of the data [...]
Taking Ad Effectiveness from Emotive Impact to Real Impact
Recommended by Brenda Wortley from the PAMRO 2019 conference Interesting advertising segmentation and ad effectiveness model that has application in any market. Find [...]
TV programs‘ online viewing: breaking down census into target groups
Recommended by Brenda Wortley from the 2019 asi International Television & Video Conference TAM in the Czech Republic. Download the original presentation from [...]