The death of TV continues to be exaggerated. Every time a new study comes out and it shows some erosion of share of broadcast or cable TV, we get hysterical headlines about the death of TV. In fact, what is changing is not consumer behaviour. What’s changing is what we call it. Consumer behaviour has been remarkably stable – sadly, we’re all still sitting in front of a screen watching mostly crap for 5 hours a day. But, these days we call some of it live viewing, some of it streaming, some of it time-shifting, and some of it OTT (Over The Top) viewing.