- Long experience with media measurement, central in introducing TAM and PPM meters in Norway. Cand.polit. from Oslo University. (Master of Social Science)
- Specializing in quant work and writing specifications for media measurement tender invitations.
- Extensive expertise in TAM audits and consulting globally since 2007.
- Experience: Tenders and briefs, advice and assessment including trials for online, TV and radio. Robert also has an advisory role to research JICS and bodies.
- Media research specialist with 30 years’ experience in media agency, adsales and audience measurement with specialties in Return Path Data, Pay TV and online panels.
- Active for many years in industry groups and governance, serving on JICs, technical committees and forums.
- Headed up the Research initiatives of DStv Media Sales and Multichoice, across sub Saharan Africa
- Bachelors degree in Social Science (Market research and Economics) Pietermaritzburg South Africa
- Experience in conducting in-depth sampling audits to test compliance to randomisation rules, as well as in ad spend verification systems
- Experience in conducting in-depth sampling audits to test compliance to randomisation rules, as well as in ad spend verification systems
Tribute to Our Founding Partner and Friend
With heavy hearts and profound sadness, we bid farewell to our dear colleague and founding partner, Chris O’Hearn. On the 31st of October, we lost more than just a remarkable leader; we lost a [...]