Taking Ad Effectiveness from Emotive Impact to Real Impact Recommended by Brenda Wortley from the PAMRO 2019 conferenceInteresting advertising segmentation and ad effectiveness model that has application in any market. Find out more about the PAMRO conference: pamro.org Loading... Taking too long? Reload document | Open in new tab Download [167.00 B] The Toast2025-05-13T13:02:33+02:00