Audit: Conducting end-to-end research audits, algorithm evaluations and thorough checks on inputs and outputs in production environments.

Audit fieldwork: Performing in-home equipment inspections using bespoke, flexible survey software to ensure data integrity.

Ongoing audit checks: Implementing continuous monitoring to track development and progress, ensuring sustained compliance with standards.

Procurement and management: Managing RFP processes, contract negotiations and providing KPI-driven oversight to align with strategic objectives.

Measurement: Setting up and evaluating complex audience measurement systems, including cross-media integrations and Big Data assimilation.

Metadata auditing: Ensuring compliance in event monitoring and classification to maintain consistent and accurate metadata standards.

Campaign auditing: Delivering actionable insights for advertisers to evaluate planning and buying efficiencies and overall campaign quality.

Reporting dashboards: Creating visual dashboards that display audit findings and KPI metrics for transparent and informed decision-making.