Our offering

Standard media audit

Standard audit elements

1. Design

  • Establishment survey conduct and analysis

  • Panel selection and recruitment

  • Panel targets and cells

2. Capture

  • Fieldwork and home validation

  • Review of coincidental surveys

3. Production

  • Data collection and processing, including quality control, editing and production.

  • Statistical methodologies and weighting

  • Output and results calculation

4. Operations

  • Technical security, backup and data protection

  • GDPR compliance

At 3m3a, we tailor audit components to meet the specific requirements of each market, ensuring relevance and effectiveness.

Our audits are designed to enhance transparency and provide a seamless transition towards compliance with the European Media Freedom Act (EMFA) Article 24.

This regulation mandates that audience measurement systems adhere to principles of transparency, impartiality, inclusiveness, proportionality, non-discrimination, comparability and verifiability.

Additionally, providers of proprietary audience measurement systems are required to undergo annual independent audits to ensure methodological integrity and foster stakeholder trust.

Tender and new development oversight

At 3m3a, we provide comprehensive procurement and development oversight services to establish robust, transparent and compliant audience measurement systems

  • Ecosystem evaluation: Assessing stakeholder landscapes, market dynamics and legislative requirements to inform strategic planning.

  • Governance structure design: Advising on the establishment of oversight bodies, such as Joint Industry Committees (JICs) or Media Owner Councils (MOCs), to ensure balanced representation and effective governance.

  • System framework development: Differentiating between research management systems and audit frameworks to align with specific market needs and objectives.

  • Measurement system design: Crafting methodologies and oversight processes that adhere to international standards and best practices.

  • RFP process management: Managing the entire request for proposal lifecycle, including the development of evaluation criteria, scoring methodologies, vendor liaison, contract negotiations and KPI-driven oversight.

  • Implementation oversight: Providing end-to-end support during the rollout of new services, including validation checks at key milestones to ensure alignment with defined objectives and standards.

Global experience

  • 3m3a has collaborated with leading global vendors including Kantar, Nielsen and Ipsos, gaining insight across a broad spectrum of measurement systems.

  • Our expertise ranges from advanced, multi-market platforms to entry-level setups designed for developing markets.

  • We have delivered projects across Europe, the Middle East, Africa, South America and Asia, offering truly global perspective with local relevance.

Our partners

  • Metabroadcast

  • Escarola

  • MiltonData

Fieldwork expertise

  • 3m3a offers hands-on fieldwork expertise delivered by trained and experienced field auditors.

  • We conduct in-home equipment checks and panel member surveys to ensure data quality and system integrity.

  • Our approach includes robust fieldwork management, supported by customised scripting and bespoke survey software tailored to each project.

  • We prioritise efficiency, offering cost-effective fieldwork solutions without compromising on accuracy or reliability.

Metadata auditing

  • 3m3a provides specialised auditing to ensure the accuracy and correct classification of metadata within measurement software.

  • We work in partnership with leading content classification experts to maintain high standards of data integrity.

  • All audits are conducted in line with predefined and agreed classification criteria for programmes and commercial spots, ensuring consistent and compliant reporting.