Television viewing: What’s really happening?
(Posted by Bruce Goerlich on his blog, Thought Lobs, on 23rd April, 2015) Original article What’s Really Happening with TV Viewing? A Second Look at Its Strength A blog or two back I looked at the [...]
The death of TV continues not to happen
The death of TV continues to be exaggerated. Every time a new study comes out and it shows some erosion of share of broadcast or cable TV, we get hysterical headlines about the death of [...]
TV audiences: Who won the World Cup?
Christopher O’Hearn Yes, we all know that the ruthless and efficient Germans have swept all before them, even showing the Brazilians a thing or two along the way. But who was lifting the silverware and [...]
TV measurement: Is 2015 The Year?
Christopher O’Hearn Whether you’re a Top 50 or Top 500 company, if you’re working in broadcast media in the Middle East you are being held back. You may not even know it but there is [...]