Complex automated phone surveys as an alternative to F2F research Christopher O’Hearn and Brenda Wortley, 3M3A When the COVID crisis hit and all face-to-face research was halted, 3M3A was part way [...]
Recommended by Robert Ruud from the PAMRO 2019 conference Provides an honest and realistic view of moving from traditional methodologies to digital Find out more about the PAMRO conference: pamro.org [...]
Recommended by Brenda Wortley from the PAMRO 2019 conference Watch this space. Home grown African tech, taking into account many of the data and mobile challenges on the continent. Find out more about [...]
Recommended by Brenda Wortley from the PAMRO 2019 conference Interesting advertising segmentation and ad effectiveness model that has application in any market. Find out more about the PAMRO conference: pamro.org [...]
Recommended by Brenda Wortley from the 2019 asi International Television & Video Conference TAM in the Czech Republic. Download the original presentation from Nielsen. Find out more about the asi International Television & [...]
