The JIC Picture
The industry talks about JICs, MOCs and other TAM ownership structures as models to follow in emerging and developing markets. But what are the common features and is there even such a thing as a [...]
TAM Out of the Box – Social and Cultural Challenges of TAM Measurement.
In bringing TAM to new markets the focus is often on technical and commercial challenges but there are significant cultural and social issues. In 2012 Emirates Media Measurement Company launched a Kantar-operated people meter system [...]
3M3A: new media and audience business
New consultancy brings together experienced specialists with a focus on developing and emerging markets. Experienced auditor and consultant Robert Ruud and media project manager Christopher O’Hearn have announced the launch of a new consultancy business [...]
Three things we learned from Ramadan 2015
By Christopher O’Hearn (First Published in Broadcast Pro, UAE - August 2015) Lists are all the rage now so here’s my attempt at click-bait, also known as 3 Things We Learned from Ramadan 2015… Number [...]
Television viewing: What’s really happening?
(Posted by Bruce Goerlich on his blog, Thought Lobs, on 23rd April, 2015) Original article What’s Really Happening with TV Viewing? A Second Look at Its Strength A blog or two back I looked at the [...]
The death of TV continues not to happen
The death of TV continues to be exaggerated. Every time a new study comes out and it shows some erosion of share of broadcast or cable TV, we get hysterical headlines about the death of [...]