Robert Ruud
Robert Ruud
  • Long experience with media measurement, central in introducing TAM and PPM meters in Norway. Cand.polit. from Oslo University. (Master of Social Science)
  • Specializing in quant work and writing specifications for media measurement tender invitations.
  • Extensive expertise in TAM audits and consulting in Romania, Norway, Lebanon, UAE, Poland, Ukraine, Russia, Switzerland, Denmark, Czech Republic, Bulgaria, Pakistan, Croatia and South Africa.
  • Experience: Tenders and briefs, advice and assessment including trials for online, TV and radio.
  • Robert is technical adviser to the Norwegian Media Businesses’ Association.
Brenda Wortley
Brenda Wortley
  • Media research specialist with 30 years’ experience covering agency, sales and audience measurement with specialties in Return Path Data and Pay TV.
  • Headed the media department of JWT for 5 years and joint MD of MindShare South Africa.
  • Led Research and Strategy division of DStv Media Sales, the advertising sales house of MultiChoice, Africa’s sub Saharan leading Pay TV platform.
  • Set up Return Path Panels and large online panels across multiple countries.
  • Active in industry groups and governance, serving on JICs, technical committees and forums.
  • As head of Research and Audience Measurement for Multichoice since 2016 she has extended her experience across sub-Saharan Africa developing many bespoke trackers and research initiatives.
Christopher O’Hearn
Christopher O’Hearn
  • Established and led ‘tview’ in the UAE, the first large-scale TAM system in the Middle East as head of the JIC.
  • Conducted vendor contract, joint-venture negotiation, marketing, branding, recruitment.
  • Project management expert and consultant specialising in media with experience in UK and Middle East.
  • Masters degree in Project Management
  • Past projects: Complete Pay TV platform setup; major studio and facility construction and fitout; media business planning and consultancy; production and journalism.