Robert Ruud
Robert Ruud
  • Long experience with media measurement, central in introducing TAM and PPM meters in Norway. Cand.polit. from Oslo University. (Master of Social Science)
  • Specializing in quant work and writing specifications for media measurement tender invitations.
  • Extensive expertise in TAM audits and consulting globally since 2007.
  • Experience: Tenders and briefs, advice and assessment including trials for online, TV and radio. Robert also has an advisory role to research JICS and bodies.
Brenda Wortley
Brenda Wortley
  • Media research specialist with 30 years’ experience covering agency, sales and audience measurement with specialties in Return Path Data, Pay TV and online panels.
  • Bachelors degree in Social Science (Market research and Economics)
  • Headed the media department of JWT for 5 years and joint MD of MindShare South Africa.
  • Led Research and Strategy division of DStv Media Sales, the advertising sales house of MultiChoice, Africa’s sub Saharan leading Pay TV platform.
  • Active in industry groups and governance, serving on JICs, technical committees and forums.
  • As head of Research and Audience Measurement for Multichoice from 2016 to early 2018, she extended her experience across sub-Saharan Africa developing many bespoke trackers and research initiatives.
  • Brenda has experience in conducting in-depth sampling audits to test compliance to randomisation rules, as well as in ad spend verification systems
Christopher O’Hearn
Christopher O’Hearn
  • Established and led ‘tview’ in the UAE, the first large-scale TAM system in the Middle East as head of the JIC.
  • Conducted vendor contract, joint-venture negotiation, marketing, branding, recruitment.
  • Project management expert and consultant specialising in media with experience in UK, South America and Middle East working for leading industry bodies like BARB.
  • Masters degree in Project Management
  • Past projects: Complete Pay TV platform setup; major studio and facility construction and fitout; media business planning and consultancy; production and journalism. Metadata – project dovetail.